I help business leaders seize opportunities and grow efficiently. Founder, CEO, Creative Director. Call me what you like. I’m the primary creative force here at Hornsby Creative. As the leader of our team of creatives who make projects happen, chances are you’ll be working with me as we collaborate to discover, design, and deliver your next branded experience.
According to the Gallup Strengths Finders methodology, my top 5 core strengths are Connectedness, Input, Ideation, Strategic, and Achiever.
Let’s chat about how I can apply these strengths to help focus and grow your business. Together we'll build a more positive and profitable influence for your business.
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Beyond the Noise: What We Choose to Tend
Published about 1 month ago • 3 min read
Hornsby Creative Group
Strategy. Branding. Growth.
What We Choose to Tend
This week unfolds alongside mobilized grief and anger following the killing of a mother by ICE agents in Minnesota. A potent reminder that real lives are at stake in the systems we talk about.
Beyond the Noise has never meant looking away. It means paying attention to what sustains dignity and life when systems fail to do so.
What follows is not a distraction. It is an accounting of where care, repair, and human-scale effort continue often quietly, even in moments of loud moral rupture.
🌿 Why This Week Matters
When violence and dehumanization dominate the headlines, it becomes more difficult, and more necessary, to notice the work that refuses those logics.
This week’s curated signals point toward people choosing:
relationship over domination
repair over neglect
shared benefit over extraction
These efforts don’t erase harm. They create conditions where harm is less likely to be normalized.
✨ Bright Spots
Local arts organizations strengthening belonging
Education systems investing in young people as whole humans
Practical climate solutions designed for everyday use
Workforce pathways centered on dignity, not churn
Social connection recognized as a public good
Peace practiced as a lived, embodied discipline
New Year, New Playlist. Scroll to the bottom to let it roll.
🏡 Local | Western North Carolina
ArtsAVL Awards Grassroots Arts Grants to 49 Local Organizations
ArtsAVL has announced its 2025–26 Grassroots Arts Grants, supporting 49 arts nonprofits across Western North Carolina.
These grants fund rehearsal rooms, classrooms, studios, and community spaces — the places where people are seen, heard, and valued.
Culture here is not a luxury. It is social infrastructure.
North Carolina Recognized for Workforce Development
North Carolina has been named the #1 state for workforce development by Site Selection magazine, reflecting long-term investments in skills training, apprenticeships, and job pathways tied to real opportunity.
This is dignity through preparation — not precarity.
Haywood County Schools Lead Region in Student Achievement
Haywood County Schools, particularly Early College programs, are leading Western North Carolina in academic performance — a sign of sustained mentorship, relationship-centered education, and long-term investment in students.
Public libraries across the U.S. are increasingly being designed and funded as “community living rooms”. Intentional commons offering warmth, internet access, literacy programs, job support, and safe gathering space during extreme weather and social strain.
This is infrastructure that treats people as neighbors.
WHO Links Social Connection to Improved Health Outcomes
A recent World Health Organization report confirms what many communities already know: social connection significantly improves health outcomes and reduces early mortality risk.
The Walk for Peace initiative traces a continuous pilgrimage route rooted in Buddhist ethics, nonviolence, and mindful presence. Embodied framing of peace not as abstraction or slogan, but as something practiced step by step, body by body, place by place.
In moments when outrage is amplified and grief is real, this offers a different register: peace as discipline, patience, and daily choice.
When people are treated as expendable, harm accelerates
When people are supported, systems stabilize
When care is designed in — culturally, educationally, structurally — dignity becomes harder to erase
This is not naïve optimism. It is grounded attention.
✏️ From Our Corner
At Hornsby Creative Group, this reinforces our focus for the year ahead: Tending systems that strengthen belonging, respect limits, and serve people where they actually live.
Not louder. More rooted.
💭 Closing Spark
Silence is not empty. It is full of unanswered invitations. — David Whyte, Consolations
May we answer the ones that ask us to protect life, dignity, and care — especially when doing so is hard.
Thanks for building what matters in community together.
By the way I’m John. Designing branded experiences that actually mean something. Founder at Hornsby Creative Group. We lead with strategy, build with clarity, and partner with mission-driven teams ready to grow on purpose.
🎧 P.S. Monthly Playlist
As the year turns we’ve got a soundtrack of 26 tracks ranging from reflective beauty to sweetly sanguine soul with resolute and somnolent notes.
I help business leaders seize opportunities and grow efficiently. Founder, CEO, Creative Director. Call me what you like. I’m the primary creative force here at Hornsby Creative. As the leader of our team of creatives who make projects happen, chances are you’ll be working with me as we collaborate to discover, design, and deliver your next branded experience.
According to the Gallup Strengths Finders methodology, my top 5 core strengths are Connectedness, Input, Ideation, Strategic, and Achiever.
Let’s chat about how I can apply these strengths to help focus and grow your business. Together we'll build a more positive and profitable influence for your business.
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