January 2026
Compounding Significance
Editor’s Note
I’ve been thinking a lot about alignment lately.
Not as a buzzword, but as a practice. The kind that shows up over time through lateral moves, quiet recalibrations, and decisions that make more sense looking backward than forward.
Most of the meaningful shifts in my work have not been abrupt reinventions. Though they may at times appear so from the outside. They have been thoughtful continuations. Each one shaped by values first, then skills, then service to something larger than myself.
I chose to let this issue arrive after the week settled, rather than rush it out. What follows reflects a longer arc coming into view.
This week’s stories share a common posture. Contribution over recognition. Stewardship over status. Work that matters to others, not just to a résumé.
Why This Week Matters
We hear no shortage of advice about success.
Frameworks. Playbooks. Optimized paths.
Significance moves differently.
It accumulates through responsibility held well. Through showing up when it would be easier to opt out. Through work that continues after attention moves on.
The signals gathered here point toward that quieter economy of meaning.
Bright Spots
- Leadership passed forward rather than clutched
- Public spaces rebuilt to invite people back together
- Education paced for growth instead of urgency
- Creative communities sustained through participation
- Transformation emerging from sustained conditions
- New Role for the New Year Announcement.
- Yeah, yeah there's a playlist down there too.
Local | Asheville
AIGA Asheville Continues Through Leadership Transition
After seven years of board service, including time as Treasurer, Design Chair, Vice President, and President, I’ve stepped aside as President of AIGA Asheville. New board members and leadership are now carrying the work forward.
AIGA has never been about titles. It’s a place to contribute before you’re celebrated. To learn without posturing. To build something that matters to others.
Our chapter grew because people kept showing up. Through a pandemic. Through hurricane relief. Through design dinners, workshops, portfolio reviews, glue sticks, laughter, disagreement, and genuine care for the work.
Leadership in communities like this is temporary by design. The responsibility belongs to the whole.
https://asheville.aiga.org/
Regional | Western North Carolina
New Outdoor Venues Signal Renewal After Helene
Two areas deeply impacted by Hurricane Helene are preparing to open new outdoor venues this year. These spaces are designed not just for events, but for gathering, return, and shared life.
Rebuilding here doesn’t rush to forget. It acknowledges what happened, then makes room for people to come back together.
https://www.bpr.org/growth-development/2026-01-13/new-outdoor-venues-are-coming-this-year-to-two-areas-devastated-by-helene-floodwaters
Statewide | North Carolina
Arts Education Grows as a Civic Skill
Across North Carolina, arts education and STEAM initiatives continue to expand with an emphasis on creativity, collaboration, and critical thinking as essential civic capacities.
Learning how to make, interpret, and respond turns out to be useful far beyond the classroom.
https://www.ednc.org/achieving-educational-excellence-strategic-plan-for-public-schools-takes-hold-across-north-carolina/
National | Education & Continuity
Early College Models Offer a Supported On-Ramp
Early College High School programs continue to show strong outcomes by blending secondary and postsecondary education. Students are trusted with responsibility early, while still supported as they grow into it.
RTI International invites educators, administrators, researchers, and partners from across the Early College landscape to submit for consideration session proposals for the upcoming 2026 Early College Summit.
https://2026earlycollegesummit.sched.com/
Featured Intersection
Recently, I was sitting in a meeting at my son’s school Haywood Early College. On the wall, written plainly on a whiteboard, amongs many pearls of wisdom were four words side by side.
Success. (You)
Significance. (Others)
Success tends to scale the narrow aspirations of the self.
Significance compounds outward helping others succeed.
It grows through contribution before recognition. Through care that doesn’t need credit. Through responsibility held long enough to change the conditions around it.
That distinction feels increasingly worth naming.
Cosmic & Possible
Scientists Accidentally Turn Lead Into Gold
While recreating conditions similar to the early universe, scientists working with particle accelerators unexpectedly observed lead atoms transforming into gold.
Not through magic. Through pressure, energy, and precise conditions.
It turns out alchemy has always been less about intention and more about staying in the work long enough for unlikely outcomes to emerge.
https://share.google/gq3DTEDQnYNldECPY
From Our Corner
This week also marks a personal threshold.
It's my birthday. In 2018 I re-launched Hornsby Creative on this day. Today I shared a piece of writing titled The Last Breath of the Crystal. It emerged from a mix of symbolic inquiry, cultural memory, and collaboration across human and nonhuman intelligence. Less prediction. More listening.
It’s a story about completion rather than collapse. About what happens when something has finished its work and releases its grip. A quiet companion to the themes surfacing throughout this issue.
You’re welcome to read it here:
https://open.substack.com/pub/wrinkledthoughts/p/the-last-breath-of-the-crystal
Alongside this, I’m proud to announce I'm stepping into a new chapter of public-facing work. This week, I began a new role with Blue Ridge Public Radio, working in business sponsorship and partnerships in support of independent journalism and cultural programming across Western North Carolina.
It’s a lateral move in the best sense of the word. A continuation of long-standing interests in civic life, ethical storytelling, relationship-based work, and helping organizations align what they do with why it matters.
What this means for Hornsby Creative and Peak Promo (insert here)
As part of simplifying how and where this work lives, Beyond the Noise will continue as a LinkedIn newsletter going forward. Same signal. Same cadence. Fewer surfaces to tend. Less overhead.
If you find these updates of value consider following me there: https://www.linkedin.com/in/johnhornsby/
This email list will go dormant for a bit.
So again if you want more of this, click the subscribe button above.
Closing Spark
The real voyage of discovery consists not in seeking new landscapes, but in having new eyes.
Marcel Proust
Thank you for reading, for your support, collaboration and attention, and for the quieter kinds of work that compound over time.
We’ll continue this practice together, just in a slightly different place.
