Resilience, Regeneration, and Imagination — This Week’s Roundup


Hornsby Creative Group

Strategy. Branding. Growth.

📣 Why This Week Matters

This week is about designing for memory and renewal. Western NC communities keep rebuilding with care, the state is seeding small-biz innovation, and globally we’re seeing regenerative design move from concept to campus. Even the frontier of imagination is re-framing architecture itself. Clarity over noise. Presence over panic.


🧭 This Week’s Bright Spots

  • Haywood community celebrates resilience with recovery-focused gathering.
  • NC awards 90 grants to help small businesses accelerate innovation.
  • Catawba College pursues a first-of-its-kind nature-positive campus plan.
  • Students worldwide recognized for bold, regenerative city ideas.
  • Cloud Cities and Aerocene project imagines atmospheric architecture.

🏡 Local – Western NC

Haywood Day of Resilience marks continued recovery
Community gathering spotlights healing, services, and preparedness nearly a year after Helene.

Why it matters: A hopeful, design-in-place model for rebuilding social fabric, not just infrastructure.

👉 Read More: WLOS


Funding + resources for Buncombe recovery projects
County hub outlines mitigation grants and homeowner assistance programs (deadlines and updates rolling).

Why it matters: Practical pathways for residents to harden homes and neighborhoods against future shocks.

👉 Read More: Buncombe County

Cashiers’ Village Green: 13+ acres of shared space and 275+ days of events
Nonprofit park system presentation highlights year-round community programming and greenspace stewardship.

Why it matters: Place-based design builds belonging, tourism resilience, and everyday wellbeing in Jackson County.

👉 Read More: Jackson NC

America 250 project seeks community support in Haywood
Plans for a suspended display of the Founding Documents inside the Justice Center.

Why it matters:
Civic design that invites reflection and shared story—right in downtown Waynesville.
👉 Read More: Haywood County


🌱 Regional

NC awards 90 small-business innovation grants
One North Carolina Small Business Program announces FY2025 matches/incentives.

Why it matters: Fuel for homegrown R&D and job creation—useful for partners exploring commercialization.

👉 Read More: NC Dept. of Commerce

Catawba College pursues U.S. first: regenerative, nature-positive campus plan
HOK partnership aims beyond net-zero to restore ecosystems on a 276-acre campus in Salisbury, NC.

Why it matters: A concrete regional precedent for regenerative design—a narrative your partners can see and fund.

👉 Read More: HOK


✏️ From Our Corner

🍂 Fall Clarity Sessions Now Open

This season is the perfect time to pause, realign, and set your brand on course for growth. Our Clarity Sessions are a 90-minute strategic deep dive designed to cut through the noise and give you a clear, actionable roadmap. Think of it as your compass for the months ahead — helping you go from scattered to strategic, with confidence and ease. A few October spots are available for focused brand alignment.


Stay Warm and Connected: Custom Branded Roots73® Knit Texting Gloves

Published on October 1, 2025

Looking for a winter giveaway that everyone will actually use? The Unisex REDCLIFF Roots73® Knit Texting Gloves blend cozy style with everyday function. This season makes them the perfect branded gift for clients, employees, or event attendees. Why Roots73 Knit Texting Gloves Stand Out The Perfect Branded Winter Gift Adding your logo transforms these gloves […]

The post Stay Warm and Connected: Custom Branded Roots73® Knit Texting Gloves appeared first on Hornsby Creative.


🌎 National & Global

Students Reinventing Cities: 11 winning teams, 11 cities
C40 highlights student-led solutions spanning Amman to Milan—real ideas for decarbonized, equitable urban futures.

Why it matters: Proof that next-gen leaders are designing adaptable, system-level interventions cities can pilot now.

👉 Read More: C40


🛜 Online – Events / Podcasts / Webinars

NC BREATHE 2025 (CleanAIRE NC) — Charlotte, Oct 8–9
Community health, climate resilience, and just solutions—statewide coalition building.

👉 Details: CleanAIRE NC

Healthy City Design 2025
— Salford (UK), Oct 14–15
Global urban health + design congress bridging research and practice.

👉 Info: Champs Public Health


🌌 Cosmic & Possible

Tomás Saraceno’s Cloud Cities & Aerocene
The artist’s floating, solar-powered sculptures imagine communities drifting in the atmosphere — architectures unmoored from land and fossil fuels.

Why it matters: It’s not about building blimps tomorrow. It’s about daring to design systems where gravity, energy, and belonging are renegotiated. A poetic nudge to think beyond inherited limits.

👉 Read More: Wikipedia


🔍 Featured Intersection

  • Design for renewal scales from parks and housing to university campuses and national conferences. The throughline: invest in places and systems that give back.
  • Policy + practice pair well: state grants and mitigation programs create the conditions for designers and community orgs to deliver.
  • Cosmic metaphor: Cloud Cities remind us that imagination itself is infrastructure—what we dare to design shapes what we build.

💭 Closing Spark

Hatred never ends by hatred, but by love alone is healed.
Jack Kornfield, Tipping the Scales to Compassion (March 6, 2025)


⚙ Grow on Purpose with Us

🔍 Clarity sessions for strategic brand alignment → Book here
🎨 Logo, Branding, Experience Design? → That’s our jam!
🧢 Intentional merch that matters → Explore Peak Promo

Thanks for building what matters in community together.

By the way I’m John.
Designing brands that actually mean something. Founder at Hornsby Creative Group. We lead with strategy, build with clarity, and partner with mission-driven teams ready to grow on purpose.

🎧 P.S. Soundtrack to the Build

Our October playlist “Chilling in the Candy Corn Maze” is out now. Our current soundtrack radiating creative momentum.

artist
October 2025 by Hornsby Crea...
Three Sisters • Beats Antiqu...
PREVIEW
Spotify Logo
 

1195 Plott Creek Rd, Waynesville, NC 28786
Unsubscribe · Preferences

John Hornsby

I help business leaders seize opportunities and grow efficiently. Founder, CEO, Creative Director. Call me what you like. I’m the primary creative force here at Hornsby Creative. As the leader of our team of creatives who make projects happen, chances are you’ll be working with me as we collaborate to discover, design, and deliver your next branded experience. According to the Gallup Strengths Finders methodology, my top 5 core strengths are Connectedness, Input, Ideation, Strategic, and Achiever. Let’s chat about how I can apply these strengths to help focus and grow your business. Together we'll build a more positive and profitable influence for your business.

Read more from John Hornsby
artist

Hornsby Creative Group Strategy. Branding. Growth. Theme: Signal in the Water When things feel scattered, we go looking for signal. This week, it surfaced through water — literal and symbolic. Flood projects upstream. Drought stress patterns statewide. Climate-smart materials from young designers. Biodiversity deals that treat ecosystems as infrastructure. And the U.S. beginning to architect the future of energy. Everywhere you look: systems in motion, systems in flux, systems revealing their...

Hornsby Creative Group Strategy. Branding. Growth. Some work is visible and loud.Most of the work that actually holds a system together is neither. This week, the pattern is keystone work.The kinds of projects, people, and programs that quietly carry more weight than their size would suggest: A health system that treats its neighborhood like an ecosystem. Teachers and ag programs shaping the next generation of rural leadership. Coastal scientists turning tsunami data into life-saving...

Hornsby Creative Group Strategy. Branding. Growth. Some weeks, the world feels like it’s full of things trying to be seen.This week is different.This one’s about what’s always been there, quietly shaping us — once we have the tools, curiosity, or patience to notice it. Ancient road networks under the surface of modern life.Birdsong sculpted into visible form.Human senses long suspected but newly mapped.Community grants that strengthen the creative ecosystems that hold a place together.And...